EXPERIENCE
EXPERIENCE
EXPERIENCE
IS THE
IS THE
IS THE
MESSAGE
MESSAGE
MESSAGE
WHO WE ARE
PLEASE SCROLL
OUR VISION
THE BIG
THE BIG
SHIFT
SHIFT
The Agency of Research and Creation (ARC) is a bold, long-term endeavour born in 2024,
conceived by Brand Experience Strategists Annie Chou and Robert Joel Cortez. With nearly
four decades of combined expertise shaping brands and crafting experiences for global visionaries,
this venture is more than a project—it represents the evolution of their careers, design philosophies,
and a shared commitment to redefining the future of brand-to-audience connection.
At ARC, we recognize the big shift happening in consumer preferences: a movement towards brands
and institutions that prioritize connection and experiential engagement. We believe experiences are
fundamental to human existence, shaping how people align with the world around them. In a fast-paced,
technology-driven era where artificial intelligence, organoid intelligence, and humans coexist, we are
driven to explore what it truly means to connect, engage, and be human.
The Agency of Research and Creation (ARC) is a bold, long-term endeavour born
in 2024, conceived by Brand Experience Strategists Annie Chou and Robert Joel Cortez.
With nearly four decades of combined expertise shaping brands and crafting experiences
for global visionaries, this venture is more than a project—it represents the evolution
of their careers, design philosophies, and a shared commitment to redefining the future
of brand-to-audience connection.
At ARC, we recognize the big shift happening in consumer preferences: a movement
towards brands and institutions that prioritize connection and experiential
engagement. We believe experiences are fundamental to human existence,
shaping how people align with the world around them. In a fast-paced,
technology-driven era where artificial intelligence, organoid intelligence,
and humans coexist, we are driven to explore what it truly means to
connect, engage, and be human.
The Agency of Research and Creation (ARC)
is a bold, long-term endeavour born in 2024,
conceived by Brand Experience Strategists
Annie Chou and Robert Joel Cortez. With
nearly four decades of combined expertise
shaping brands and crafting experiences for
global visionaries, this venture is more than a
project—it represents the evolution of their
careers, design philosophies, and a shared
commitment to redefining the future of brand-
to-audience connection.
At ARC, we recognize the big shift happening
in consumer preferences: a movement
towards brands and institutions that prioritize
connection and experiential engagement.
We believe experiences are fundamental to
human existence, shaping how people align
with the world around them. In a fast-paced,
technology-driven era where artificial
intelligence, organoid intelligence, and humans
coexist, we are driven to explore what it truly
means to connect, engage, and be human.
CLIENT
Blanco North America
PROJECT
Interactive Brand Activation\
CLIENT
Blanco North America
PROJECT
Interactive Brand Activation\
OUR MISSION
OUR CALL
OUR CALL
FOR ACTION
FOR ACTION
We invite visionary leaders and experts from all industries to join us in exploring meaningful solutions
to the challenges of our time. In a world shaped by overconsumption, we seek to redefine connection—
fostering authentic relationships between individuals and cultivating deeper communication
between brands and their audiences.
Our mission is to inspire policymakers and business leaders to create a more thoughtful and responsible
world. By championing experiences that prioritize humanity and innovation, we aim to turn ambitious
ideals into tangible change—starting now, one experience at a time.
We invite visionary leaders and experts from all industries to join us in exploring
we seek to redefine connection—fostering authentic relationships between individuals
and cultivating deeper communication between brands and their audiences.
Our mission is to inspire policymakers and business leaders to create a more thoughtful
and responsible world. By championing experiences that prioritize humanity and innovation,
we aim to turn ambitious ideals into tangible change—starting now, one experience at a time.
We invite visionary leaders and experts from
all industries to join us in exploring meaningful
solutions to the challenges of our time. In a
world shaped by overconsumption, we seek
to redefine connection—fostering authentic
relationships between individuals and
cultivating deeper communication between
brands and their audiences.
Our mission is to inspire policymakers and
business leaders to create a more thoughtful
and responsible world. By championing
experiences that prioritize humanity and
innovation, we aim to turn ambitious ideals
into tangible change—starting now,
one experience at a time.
CLIENT
Bata Shoe Museum
PROJECT
Art/Wear Exhibit
OUR METHODOLOGY
PROVEN
PROVEN
BLUEPRINT
BLUEPRINT
Our proprietary FOUR Dimensions Framework™ is a strategic
blueprint designed to enhance your physical brand experience.
By analyzing four key areas and 20 critical metrics, it provides
a holistic view of your branding and marketing communications.
This framework not only identifies areas for improvement
but also uncovers opportunities to maximize impact, ensuring
your brand messages resonate deeply across packaging and
activation campaigns. With its focus on measurable results,
the FOUR Dimensions Framework™ empowers you to make
informed decisions that drive meaningful connections and
deliver a stronger return on investment.
Our proprietary FOUR Dimensions Framework™ is a strategic blueprint designed to
enhance your physical brand experience. By analyzing four key areas and 20 critical
metrics, it provides a holistic view of your branding and marketing communications.
This framework not only identifies areas for improvement but also uncovers opportunities
to maximize impact, ensuring your brand messages resonate deeply across packaging and
activation campaigns. With its focus on measurable results, the FOUR Dimensions Framework™
empowers you to make informed decisions that drive meaningful connections and
deliver a stronger return on investment.
Our proprietary FOUR Dimensions
Framework™ is a strategic blueprint
designed to enhance your physical brand
experience. By analyzing four key areas
and 20 critical metrics, it provides a holistic
view of your branding strategy and
marketing communications.
This framework not only identifies
areas for improvement but also uncovers
opportunities to maximize impact, ensuring
your brand messages resonate deeply across
packaging and activation campaigns. With
its focus on measurable results, the FOUR
Dimensions Framework™ empowers you
to make informed decisions that drive
meaningful connections and deliver
a stronger return on investment.